A social media campaign seems like something that only the big players need. But setting up a targeted plan for communicating important personal or business-related projects to your followers can be beneficial no matter how big or small your brand is. Based on an example I will show you how a series of messages can be used to build expectation and raise awareness and interest in a project, a topic or a product. Choose those projects that are really important to you and try to build a community around them by using the principles explained here. It will be beneficial in the long run, not only for the specific projects but also for your brand.
In this part of The Social Photographer, you will learn systematic ways of getting your message across to your readers. You will get to know the different types of messages and how to to approach writing them differently. Simplicity, a good structure, the right wording and an enticing tone are very important. Not only do they help you convey your point, but they also shape your brand identity over time.
In Part 1 of 'The Social Photographer', you will learn the basics of a successful social media presence for photographers. This includes the selection of the right social networks, learning to take on a business view, preparing and connecting your website, and the philosophy of sharing and making friends. 'The Social Photographer' is a free guide for photographers and other creative minds. It has 8 parts that provide strategies and techniques for a more effective social media presence.