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5 Tips for Creating Lightroom Presets that Sell

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In this post, I give you some tips on how to build a preset collection and what to avoid when you do. There are no hard rules for this, and everybody does it differently, but you may want to use some best practices to make your new preset collection easy to understand and use.
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How to Organize Your Lightroom Presets

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Lightroom presets are a great way to store the editing work you put into one image and apply it to another, similar image. But when you start creating your own presets, it is easy to create a complete mess as the number and variety of your presets tend to grow quickly. In this tutorial, I'm going to show you how to organize them properly right from the start to keep everything tidy and useful.
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How to Use Aurora HDR the Frankenstein Way

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In this tutorial, you will learn how to piece together an impressive image in Aurora HDR without ever moving a single slider. You won't need electricity, a remote location, chemicals or body parts to do this... but then again...... you just might... Mwahahahaha...
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How to Create Lightroom Presets the Right Way

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Lightroom's Develop presets are a great way to speed up and simplify your editing workflow. Presets let you store the develop settings you apply to one image and apply those settings to any other image with a single click. You may be used to applying presets that you acquired from someone else, but how do you create your own presets? In this tutorial, you'll learn the basics of how to start creating Lightroom presets yourself.
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How to Find the Best Lightroom Preset for an Image

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If you have acquired some preset collections, it may not be easy to find the right preset for a given image. Usually, you will start at the top of the preset list and try each one. If you do this by pure intuition, you may quickly decide in favor of one preset, ignoring the rest of the list and then perhaps make some adjustments. However, if you are more systematic, you will want to optimize the outcome of this entire process and find the best preset for a given image. But how do you keep track of the good ones, and how do you narrow them down to find the one you like the most? If you are after the best preset for a particular image, you need an approach for culling the list of presets and reducing it to the best candidates. In this article, I will show you my favorite method for doing this. It involves creating a number of virtual copies of your image and applying the best candidate presets to them. This way, you can compare the candidates side-by-side and choose the one you really like best.
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How to Reverse-Engineer Lightroom Develop Presets

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Lightroom Develop presets can be a rich source of information about other photographers’ processing style, and you can learn a lot about editing your images from analyzing someone else's presets. To do so, you need a technique for reverse-engineering a preset. That is, you need a way of looking at the different components of a given preset individually to understand which settings actually make them work the way they do. In this article, you will learn a simple but effective technique for doing this. Lightroom’s ability to turn on and off each section in the Develop settings will help you dissect a preset and possibly use only certain parts of it in your work.
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How (and why) you get my upcoming book FOR FREE!

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For my upcoming book 'Unleash the Power of Lightroom Presets', I am taking kind of an unusual approach. Typically, authors and publishers keep all the content of their books secret until they are actually published. Giving people access to an unfinished book without charging for it seems the most crazy thing to do. It is scary on so many levels. Yet, that's exactly what I am doing!
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Sunset Palace

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Solitude Palace is a beautiful place just outside of Stuttgart, Germany that has become one of the recreational attractions. It's a great vantage point to view across the Württemberg lowlands. The palace has been built in the 18th century as a hunting lodge and summer residence. This is actually one shot from an entire bracketing series shot for an HDR image, but I decided to use only one of the frames to demonstrate the power of the Easy Preset System.
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Introducing the Easy Preset System for Lightroom

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I have always been a bit skeptical about using presets in any image editing software. A preset always produces vastly different results when applied to different photos. So, purchasing and using presets is always a bit of a lottery. You go through dozens and dozens of them and, maybe you find one that you like, maybe not. But having said that, I can fully understand that people use presets to speed up their work, and I think at least in theory, the idea of using presets is great. That's why I have created the Easy Preset System (EPS) for Lightroom that allows you to use presets in a more educated way. Check out the video below to find out what the Easy Preset System for Lightroom is all about.
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$1,200 Photography Education for Just $89 - 5 Day Deal in Full Swing!

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Right now, as this post is published, the biggest photography event in 2014 is launched, and I am thrilled to be a part of it together with top photographers and companies like Joel Grimes, Lindsay Adler, Gordon Laing, Nicole S. Young, Topaz Labs, onOne Software and many others. 5daydeal.com offers you a bundle containing $1,200+ worth of first-class photography resources for just $89. That's more than 90% discount for a bundle of resources that will give your photography a kick start in 2014.