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The Social Photographer (Part 2.2): Campaign Building

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A social media campaign seems like something that only the big players need. But setting up a targeted plan for communicating important personal or business-related projects to your followers can be beneficial no matter how big or small your brand is. Based on an example I will show you how a series of messages can be used to build expectation and raise awareness and interest in a project, a topic or a product. Choose those projects that are really important to you and try to build a community around them by using the principles explained here. It will be beneficial in the long run, not only for the specific projects but also for your brand.