The 'What' and the 'How' of great photography!

This video by Joel Grimes ties in nicely with one of my prior posts about How to Become an Outstanding Photographer. Joel talks about what makes a great photograph, and his main point is that photographers get sucked into the technical side too much. Creating a great photograph is a creative process, above anything else. Of course, the technical side is important, but all the photography gear, all the shooting techniques and all the post-processing tricks are just tools. It's your creative vision that counts. Therefore, you should ask the 'What' questions before you ask the 'How' questions.