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The 'What' and the 'How' of great photography!

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This video by Joel Grimes ties in nicely with one of my prior posts about How to Become an Outstanding Photographer. Joel talks about what makes a great photograph, and his main point is that photographers get sucked into the technical side too much. Creating a great photograph is a creative process, above anything else. Of course, the technical side is important, but all the photography gear, all the shooting techniques and all the post-processing tricks are just tools. It's your creative vision that counts. Therefore, you should ask the 'What' questions before you ask the 'How' questions.